A New World Symphony Blue Project, Audiensync started as a complex spreadsheet database whose purpose was to help classical musicians increase audience engagement during performances. Through research, interviews, design and strategic thinking, we were able to create an online, interactive version that was modern, quick, and easy to use.
The user-intuitive platform allows for quick adoption by musicians. The result is a heavily used digital tool that aids and encourages musicians to create deeper connections with audience members while performing. This enhanced connection serves to increase interest in the classical musical genre. The aim being to grow its audience and preserve classical music for generations to come.
(naming, branding, design strategy, user research, ux and ui design)
