We were tasked with designing an identity for portrait photographer Jeffery Salter. Upon meeting him and seeing his work, it was clear that he had a modern yet elegant aesthetic that needed to be reflected in his identity. We therefore created a clean logotype that was used with varying finished on different paper stocks. Darker paper tones where chosen for the notecard and business card. The logo was then white foil stamped for a distinct finish. A supporting emblem out was created to serve as a stamp adhesive closure on documents.