Founded in Mexico in 1959, Estudios Clínicos Dr. T.J. Oriard came to us for a renaming and rebrand. The company consisted of a chain of laboratories specializing in medical diagnostics throughout Mexico. After decades in the market, their brand no longer reflected their continued commitment to cutting edge medical technology.
After successfully renaming and designing the logo mark, we created a more contemporary brand called Olab. The new brand was then expanded throughout all touch points, from printed pieces to discount cards, environmental graphics, signage, and vehicle wraps.