Sweet Revenge is a high-proof Strawberry Sour Mash Liqueur. Branding work was begun by first creating a logo mark and then the label, neck wrap, and bottle design. A unique look and feel was created through custom illustrations, photography, and typographic elements. The brand was translated into printed and digital mediums including but not limited to marketing materials, packaging, promotional items, billboards, activation designs, and signage. We also designed the digital experience that was geared to help both consumers and sales teams throughout the country. A variety of design work was done for the website and social media applications.