design

Krystal Hotels

Branding for Krystal Hotels & Resorts, which are located throughout Mexico in Ixtapa, Cancún, Puerto Vallarta and Juarez. The logo mark references the geometric nature of both the natural element of crystal and forms found in traditional Mexican textile patterns. In addition to the logo, a brand guideline, corporate id and signage were created for brand implementation. Done in collaboration with Leo Diaz.

design Strategy / Creative + art direction / Logo Design