design

Krystal Hotels

We developed a comprehensive brand identity for Krystal Hotels & Resorts, a luxury hospitality group with properties across Mexico, including Ixtapa, Cancún, Puerto Vallarta, and Juárez. The logo mark draws inspiration from the geometric symmetry found in natural crystals and traditional Mexican textile patterns—blending modern elegance with rich cultural heritage.

Our scope included the creation of a full brand guideline, corporate identity system, digital marketing design, and environmental signage to ensure cohesive brand implementation across all touchpoints. This unified visual language reflects the essence of the brand while offering flexibility for use across diverse locations and media platforms. Done in collaboration with Leo Diaz.

design Strategy / Creative + art direction / Logo Design